Bread Daddy: Branding
Bread Daddy is a one-man band of a small business local to Ashland, OR, that provides sourdough products from scratch. They utilize word of mouth, local event vending, and bike-based pop-ups to spread their joy of dough. Keywords that resonated in the design were earthy, light-hearted, and whimsy.
For design direction the owner wanted it to feel like a reflection of their personality and approach with a fun and quirky aesthetic for the main logo. They also resonated with reflections of art nouveau in some of the secondary design aspects like the menu and a naturalistic and rich color palette.
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