The Swig Website: UX/UI
The Swig is an online based drink kit featuring cocktails, mocktails, barista beverages, batch kits and more. They provide everything that you would need to create beverages for every guest on your list, with detailed instructions, tutorials, and tips to ease the burden of drink prep. This brand features kits to allow people to try new beverages, access skill-building from trained professionals, and support your ability to play host, barista, or bartender.
For design and experience direction, the website needed to be easy to navigate for the general public, provide information on each product and allow for filtering or a drink quiz to guide visitors to the right products for them. Visually, the website utilizes a vibrant color palette of reds, oranges, and green accents to align with some of the fresh ingredients that are used again and again within the products themselves. The brand itself is modern, yet upbeat and promotes a feeling of meeting people where they are in their journeys on drink building, barista skills, bartending, etc.
The Swig is a personal student project mockup.
The Swig is a personal student project mockup.
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