Hooked Hoops Brand Identity
Hooked Hoops is a small woman-owned crochet business that operates in the Portland, OR, and Rogue Valley area. She specializes in mini earrings and custom crochet designs while utilizing social media and operating via Etsy for orders.
For design direction, the owner wanted something that felt fun, hand-drawn, and colorful, but not too vibrant. They resonated with the idea of yarn being included in the main logo design and loved the subtle element of the crochet hook in the second "H." Keywords that resonated in the design were simple, playful, and young.
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